If you’re currently a licensed agent with another brokerage or perhaps starting your career in real estate, you need to do your research to get the top real estate firms that will best fit your needs. Are you more comfortable in an inferior, boutique type company or would your do better in a bigger, more corporate environment. In either case, do your due diligence to be sure you have the best opportunity to construct a successful career.
Larger real estate brokerages have typically been the places most agents are interested in because of the heavy advertisements from franchises to attract new talent. Real estate agencies This proves to be successful for several parties when the market is booming, since no real skill is needed to sell homes during this cycle in the economy; agents are noticed more as order takers than professionals. But think about when the market is suffering? Many of the top franchises on the market have observed their numbers drop drastically since their business design doesn’t support training and education of agents. Without real support from the broker, agents are only told to have available and close deals; if they can’t do this, they start trying to find an improved option. With today’s buyers and sellers needing more than a warm body with a license to greatly help them, they’re turning to professionals that have up-to-date understanding of the existing real estate market.
Smaller, boutique firms can be great if you prefer a more one-on-one approach, but don’t let that be your only reason for choosing this option. Everyone needs education and if your broker is competing right alongside of you in a difficult market, chances have you been won’t get the support that you’ll require since they’ll be focusing on the business and less worried about yours. Many times new agents choose this method simply because they know the broker or feel an office with only a few agents gives them an improved opportunity to make more sales.
Ultimately, it certainly doesn’t matter exactly how many agents have been in your working environment or how much advertising your broker does; people are going to choose to work with you because of one’s understanding of the market, neighborhoods, industry, etc. When researching top real estate firms, the underside line is making certain you are going to get the best agent training, education, support and are shown how to best run your business. With the changing market, your broker should be invested keeping in mind your up-to-date with how to thrive in all real estate markets, not only the great ones. This is your organization, not theirs and having a broker that supports your growth will get you to the highest level in your career.